About Us


Family Owned and Operated Since 1966

For over 50 years, Brite-O-Matic has delivered quality car wash systems and services to new car dealers in and around the Midwest. Every month cars, trucks, sports utility vehicles and vans are washed using our car wash systems. And, we have partnered with new car dealers from every major manufacturer.

“Brite-O-Matic was founded on building long-term relationships with customer service as our priority,” said founder William Gasser. This dedication to customer service has been passed down to the next generation as management continues to focus on delivering quality products and services to both our long-term customers as well as our more recent clients.

“Continuing to focus on our strengths while listening to our customer’s suggestions is vital to our company,” states Laurel Gasser, CEO and daughter of William Gasser. “We will continue to innovate and improve our processes in order to keep up with market demand.”

Our mission is, and always has been, to deliver the best possible products and service to our customers. “We take pride in our ability to listen and respond to the needs of not only our customers, but also our prospective customers,” says Jim Droz, Vice President of Sales. “For that reason, we offer a variety of rental and full-service plans and innovative equipment.”

Our unique car wash programs have been designed through feedback from new car dealers. They provide a combination of minimal risk with maximum value and protection. We have been pioneers in our industry and look forward to partnering with you to build increased customer loyalty and continued satisfaction.

We look forward to the opportunity for Brite-O-Matic to help positively impact your business.

We’re Dependable- Service performance put in writing.
We’re Trusted- Longevity with employees and longevity with customers.
We’re Focused- Wash equipment and programs designed specifically for the new car dealer
We’re Hands On- Field and Plant employees directly dedicated to your satisfaction.

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