About Brite-O-Matic

Family Owned and Operated Since 1966

For over 50 years, Brite-O-Matic  has delivered quality car wash systems and services to new car dealers in and around the Midwest. Brite-O-Matic, a specialty car wash manufacturer and service provider, has partnered with new car dealers from every major manufacturer.

“Brite-O-Matic was founded on building long-term relationships with customer service as our priority,” said founder William Gasser. This dedication to customer service has been passed down to the next generation as we continue to focus on delivering quality products and services to both our long-term customers as well as our more recent clients.

“Continuing to focus on our strengths while listening to our customer’s suggestions is vital to our company,” states Laurel Gasser, CEO and daughter of William Gasser. “We will continue to innovate and improve our processes in order to keep up with market demand.”

Our Mission

Our mission is, and always has been, to deliver the best possible products and services to our customers. “We have recently changed our product lines in response to changing customer needs.  Customers now need to wash vehicles that are both wider and taller than normal, so we developed new units that would meet this need.  As customer needs continue to evolve, we will continue to evolve with them.” – Steve Hamaker, President of Brite-O-Matic

Our unique car wash programs have been designed through feedback from our new car dealer customers. They provide maximum value and protection against unplanned wash expenses. We have been pioneers in our industry and look forward to partnering with you to build increased customer loyalty and continued satisfaction.

We look forward to the opportunity for Brite-O-Matic to help positively impact your business.